The year was 1918. World War I had just ended. Troops were returning from Europe, and so were casualties for burial in hometowns. The upheaval of the times also spread one of the deadliest influenza epidemics in history. For a military town like San Antonio, and for the funeral firms serving the area, the situation posed a serious challenge. Against this backdrop, Porter Loring decided that the time was right to introduce a new type of mortuary – one that would offer greater “respect for the dead and sympathy for the families who came to it.” And for nearly a century, through all kinds of circumstance, history was to prove him right.